Understand Innovation
The Potential Lab focuses on researching how innovation impacts and how it can benefit society.
About Us
The Potential Lab is a research centre based in Ontario, Canada with partners in diverse parts of the globe.
We focus on understanding the intended and unintended consequences of innovative developments and designing ways for humanity to really benefit from them.
What Drives Us
Values that are hard-coded in us and every single project:
Fact-based
We don’t believe in anything; we research, check, and review.
Innovation-driven
We actively seek to foster creative solutions to address challenges.
Accessible
All knowledge should be comprehensible and available for everyone, everywhere.
Humane-centric
We must aim to improve people’s lives, not make them harder.
A Few Things We’re Great At
Innovation Research
We partner with diverse public and private entities to collect data, process it, and create papers that try to explain innovation and its impact on all aspects of society.
Market Analysis
We help private organizations to understand the markets they’re inserted or plan to service by collecting and presenting meaningful information that will allow them to make more informed decisions.
Policy Proposal
We draft and present policy proposals that aim to optimize innovation usage and benefit the people instead of using them.
Meet Our Team
Our comprehensive suite of professionals caters to a diverse team, ranging from seasoned architects to renowned engineers.
Italo
Founder & Principal Investigator
Engineer, Master in Science, Technology and Innovation Management
Current Projects
These are the topics we’re currently working on. Publications, results, and our analyses will be published soon.
Want to know more about our studies, understand ways to work together, or collaborate?
Contact: